The goal of this design was to create modern packaging for a herbal tea brand that stands out on the shelves while conveying a sense of playfulness and vitality.
Using simple illustrations and a vibrant colour palette, the design brings the packaging to life, appealing to a wide audience. The logo is crafted to be both fun and versatile, ensuring it works seamlessly across various sizes and applications.
- Role: Packaging Designer | Tea Packaging
- Tools Used: Indesign, Illustrator, Photoshop
- Scope: Packaging Design
- Date: 2023
Challenge
The main challenge was to balance the lively, playful aesthetic with the brand's emphasis on natural ingredients and health benefits. The design needed to appeal to a broad demographic while maintaining an approachable and authentic feel.
Additionally, ensuring that the packaging was functional, sustainable, and adaptable for different tea varieties posed both creative and practical challenges.
My process
To begin this project, first I had to work on the creative brief to fully understand the objective of this editorial design, which was followed by rough sketches of how this magazine would be.
Thank You!
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